Wasserman: Olympics Seeding Kit

Client: Wasserman
Project Date: 2021
For: Kurieo
Work Involved: Package Design, Creative Direction, Product Curation

Wasserman, a sports, music, and culture agency, asked to curate specialty kits for 25 of their female athletes who were competing in the 2020 Tokyo Olympics. Their goal was to help support their athletes during a particularly isolating Olympics games, letting them know that although they might not have fans in the stands, Wasserman is always with them. I designed and curated the entire kit for Wasserman’s world-renowned athletes like Megan Rapinoe and Simone Manuel. Each of the 25 athletes received their kits before they left for Tokyo to compete in the Olympic games, some even shared the kit on their social media accounts.